Author: Martin Lindstrom
Published: 2009
Publisher: Random House Business Books
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Neuromarketing is an emerging field where sophisticated techniques like fMRI and EEG are used to study the responses of the brain cells to the marketing stimuli. This will help us to learn why a buyer bought what he bought and what part of the brain told him to take that decision. Thus neuromarketing may help in creation of Purple Cow (remarkable) products and services and advertisements that will entice the buyers and make money for the producers.
This book describes the author’s pioneering three and half year, $7 million dollar neuromarketing study conducted on over 2000 people from around the world using fMRI and EEG. The results of this study reveals why so much of what we thought we knew about why we buy is wrong. It shatters several advertising myths and unearths some interesting facts.
A very interesting read with lots of fascinating examples !
For Key Takeaways from this book visit Bookworm Reads: Buy.Ology – How Everything We Believe About Why We Buy Is Wrong
