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Author Archives: Gopinath
Book Review: Inbound Marketing
Authors: Brian Halligan, Dharmesh Shah Published: 2010 Publisher: John Wiley and Sons Buy from Flipkart The traditional way of marketing is Outbound Marketing where the businesses bombard the prospects with promotional brochures, TV advertisements, spam mails, telemarketing calls and so … Continue reading
The Myths of Security
Author: John Viega Published: 2009 Publisher: O’Reilly Media Inc. Buy from Flipkart Through 48 short yet interesting articles (4-5 pages average, 10 pages maximum.) , the author provides his perspectives on the security industry, identifies glaring problems, shows what the … Continue reading
Succeeding with Agile: Software Development Using Scrum
Author: Mike Cohn Published: 2010 Publisher: Dorling Kindersley India Pvt. Ltd Scrum is a deceptively simple agile framework for developing software products in a complex and dynamically changing environment. Theoretically understanding the framework is easy but successfully implementing and reaping … Continue reading
The Code Book
Author: Simon Singh Published: 1999 Publisher: Fourth Estate Limited The entire history of cryptography is the story of ongoing battle between Cryptographers (code makers) and Cryptanalysts (code breakers). And this story – right from the origin of ciphers in ancient … Continue reading
Agile Project Management with Scrum
Author: Ken Schwaber Published: 2004 Publisher: Microsoft Press Buy from Flipkart Scrum framework is simple but appearances can be deceptive ! Implementing Scrum in an organization is not a trivial exercise. The mindset of managing and executing projects in a … Continue reading
The Secrets of Success in Coaching: 12 Ways to Excel as a Coach
Author: Mick Cope Published: 2010 Publisher: Pearson Education Limited According to the author the coaching can be really successful only when the coach is truly competent, follows a client-centric coaching approach, has a deep sense of ethical responsibility and seeks … Continue reading
Where in the World is my Team
Author: Terence Brake Published: 2008 Publisher: John Wiley & Sons Ltd. Buy from Flipkart This is a business fiction about successfully working in a globally distributed team. It is all about 6Cs Framework of Global Collaboration – Cooperation, Convergence, Coordination, … Continue reading
Integrating CMMI and Agile Development: Case Studies and Proven Techniques for Faster Performance Improvement
Author: Paul E. McMahon Published: 2010 Publisher: Addison Wesley Professional Buy from Flipkart A very useful guide for all quality and process improvement professionals irrespective of the school (CMMI or Agile) they belong to. Also a Highly Recommended Must Read … Continue reading
Nanovation – How a Little Car Can Teach the World to Think Big
Authors: Kevin and Jackie Freiberg, Dain Dunston Published: 2010 Publisher: Penguin Books India Buy from Flipkart This is certainly one of the most interesting and fascinating book I have read in recent times. The book is much more than the … Continue reading
Implementing Six Sigma and Lean – A Practical Guide to Tools and Techniques
Author: Ron Basu Published: 2009 Publisher: Butterworth-Heinemann Buy from Flipkart The author’s objective is to provide a single source of reference tools and techniques commonly used in any quality initiatives especially – Six Sigma and Lean – in a comprehensive, … Continue reading