Author Archives: Gopinath

Buy.Ology – How Everything We Believe About Why We Buy Is Wrong

Posted on October 17, 2011 by Gopinath

Author: Martin Lindstrom Published: 2009 Publisher: Random House Business Books Buy from Flipkart Neuromarketing is an emerging field where sophisticated techniques like fMRI and EEG are used to study the responses of the brain cells to the marketing stimuli. This … Continue reading →

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Purple Cow – Transform Your Business by Being Remarkable

Posted on October 17, 2011 by Gopinath

Author: Seth Godin Published: 2002 Publisher: Penguin Group Buy from Flipkart This book is about niche marketing. Seth Godin offers rather a common sense insight into niche marketing in a very simple and conversational style. Nothing new or profound here. … Continue reading →

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A Discipline for Software Engineering

Posted on October 17, 2011 by Gopinath

Author: Watts S. Humphrey Published: 1995 Publisher: Pearson Education, Inc. Buy from Flipkart The author Watts Humphrey needs no introduction to the software engineering community. He was a real “process innovator” whose pioneering work led to the development of the … Continue reading →

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Information Security Management Principles

Posted on October 17, 2011 by Gopinath

Authors: David Alexander, Amanda Finch, David Sutton Editor: Andy Taylor Published: 2009 Publisher: The British Computer Society This book is aligned to the syllabus of the CISMP (Certificate in Information Security Management Principles) exam conducted by the British Computer Society. … Continue reading →

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The 60 Second Leader

Posted on October 17, 2011 by Gopinath

Author: Phil Dourado Published: 2007 Publisher: Wiley India Pvt. Ltd. Buy from Flipkart Is it possible to compile quotes, concepts, references on leadership in a book without making it look like a dictionary or an encyclopedia ? Yes it is … Continue reading →

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From Edison to iPod:Protect Your Ideas And Make Money

Posted on October 17, 2011 by Gopinath

Author: Frederick Mostert Published: 2007 Publisher: Dorling Kindersley Buy from Flipkart If you want to protect your intellectual property (IP) rights but don’t know how to go about it, this book is a perfect starting point. A Must Read Book … Continue reading →

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Moral Intelligence

Posted on October 17, 2011 by Gopinath

Authors: Doug Lennick, Fred Kiel Published: 2007 Publisher: Wharton School Publishing Buy from Flipkart A landmark book in which the authors have put forward convincing arguments that business and ethics do go well together. It is a moral science lesson … Continue reading →

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What The Customer Wants You To Know

Posted on October 15, 2011 by Gopinath

Author: Ram Charan Published: 2007 Publisher: Penguin Group Buy from Flipkart This book by Ram Charan, an internationally acclaimed management consultant, is primarily targeted at Sales function in organizations. The book highlights what is wrong with conventional approach of selling … Continue reading →

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The Goal II – It’s Not Luck

Posted on October 15, 2011 by Gopinath

Author: Eliyahu M. Goldratt Published: 2005 Publisher: Productivity & Quality Publishing This business novel is a sequel to the book The Goal which had introduced the concepts of Theory of Constraints (TOC) and shown its application in a manufacturing scenario. … Continue reading →

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Becoming Agile in an Imperfect World

Posted on October 15, 2011 by Gopinath

Authors: Greg Smith, Ahmed Sidky Published: 2009 Publisher: Manning Publications Co. The authors of Manifesto for Agile Software Development unambiguously acknowledge the value of processes and tools, comprehensive documentation, contract negotiation and following a plan, even though they place more … Continue reading →

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