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Tag Archives: Business
Book Review: e-Retailing
Authors: Charles Dennis, Tino Fenech and Bill Merrilees e-retailing has transformed the market place over the last decade and a half. This book explains the fundamentals of e-retailing and provides the readers a basic guide to the implementation and operation … Continue reading
Book Review: The Bid Manager’s Handbook
Bidding for a business is extremely complex, challenging and time consuming task. It has to be done in a highly competitive, time-boxed and fixed budget environment. Unless the bidding team dynamics, the bidding process and the proposal contents are managed … Continue reading
Book Review: Inbound Marketing
Authors: Brian Halligan, Dharmesh Shah Published: 2010 Publisher: John Wiley and Sons Buy from Flipkart The traditional way of marketing is Outbound Marketing where the businesses bombard the prospects with promotional brochures, TV advertisements, spam mails, telemarketing calls and so … Continue reading
Nanovation – How a Little Car Can Teach the World to Think Big
Authors: Kevin and Jackie Freiberg, Dain Dunston Published: 2010 Publisher: Penguin Books India Buy from Flipkart This is certainly one of the most interesting and fascinating book I have read in recent times. The book is much more than the … Continue reading
Purple Cow – Transform Your Business by Being Remarkable
Author: Seth Godin Published: 2002 Publisher: Penguin Group Buy from Flipkart This book is about niche marketing. Seth Godin offers rather a common sense insight into niche marketing in a very simple and conversational style. Nothing new or profound here. … Continue reading
The 60 Second Leader
Author: Phil Dourado Published: 2007 Publisher: Wiley India Pvt. Ltd. Buy from Flipkart Is it possible to compile quotes, concepts, references on leadership in a book without making it look like a dictionary or an encyclopedia ? Yes it is … Continue reading
From Edison to iPod:Protect Your Ideas And Make Money
Author: Frederick Mostert Published: 2007 Publisher: Dorling Kindersley Buy from Flipkart If you want to protect your intellectual property (IP) rights but don’t know how to go about it, this book is a perfect starting point. A Must Read Book … Continue reading
Moral Intelligence
Authors: Doug Lennick, Fred Kiel Published: 2007 Publisher: Wharton School Publishing Buy from Flipkart A landmark book in which the authors have put forward convincing arguments that business and ethics do go well together. It is a moral science lesson … Continue reading
What The Customer Wants You To Know
Author: Ram Charan Published: 2007 Publisher: Penguin Group Buy from Flipkart This book by Ram Charan, an internationally acclaimed management consultant, is primarily targeted at Sales function in organizations. The book highlights what is wrong with conventional approach of selling … Continue reading
The Goal II – It’s Not Luck
Author: Eliyahu M. Goldratt Published: 2005 Publisher: Productivity & Quality Publishing This business novel is a sequel to the book The Goal which had introduced the concepts of Theory of Constraints (TOC) and shown its application in a manufacturing scenario. … Continue reading