Tag Archives: Marketing

Book Review: Inbound Marketing

Posted on October 17, 2011 by Gopinath

Authors: Brian Halligan, Dharmesh Shah Published: 2010 Publisher: John Wiley and Sons Buy from Flipkart The traditional way of marketing is Outbound Marketing where the businesses bombard the prospects with promotional brochures, TV advertisements, spam mails, telemarketing calls and so … Continue reading →

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Buy.Ology – How Everything We Believe About Why We Buy Is Wrong

Posted on October 17, 2011 by Gopinath

Author: Martin Lindstrom Published: 2009 Publisher: Random House Business Books Buy from Flipkart Neuromarketing is an emerging field where sophisticated techniques like fMRI and EEG are used to study the responses of the brain cells to the marketing stimuli. This … Continue reading →

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Purple Cow – Transform Your Business by Being Remarkable

Posted on October 17, 2011 by Gopinath

Author: Seth Godin Published: 2002 Publisher: Penguin Group Buy from Flipkart This book is about niche marketing. Seth Godin offers rather a common sense insight into niche marketing in a very simple and conversational style. Nothing new or profound here. … Continue reading →

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